![]() The risk of this happening thus increases the smaller the product set you are using for your dynamic ads.Īs a workaround, we have noticed that adding a static card to the end of the carousel usually ensures that the ad will be shown as a carousel ad. The ad type can change for example if Facebook considers some products in your chosen product set invalid. If the algorithm determines that only one product in the selected product set is relevant for users in the target audience, it is possible that Facebook will show a dynamic carousel ad as a link ad instead. Note: Facebook's algorithm chooses how many cards should be shown in the ad delivered to users. Instead, Facebook's recommendation algorithm will show as many cards as it considers best based on its own data. When using carousel ads with dynamic ads, you don't select the number of cards that will show in the carousel. See the Facebook Ads guide for more information. Setting up carousel ads for the Facebook Stories placement should be available via Ads Manager. Ads with this configuration will not deliver. The "See more" link and message are shown below the headline.Īccording to Facebook's developer documentation, carousel ads are currently not supported in the Facebook Stories placement via the Marketing API.No description is shown for the products.The headline is always replaced by the page name.Ads will showcase only the first two images.Please note that carousel ads in the Right Column are rendered slightly differently than in News Feed. To enable this feature in Smartly.io, select Allow Facebook to optimize products and add up to 10 products to your ad.Ĭarousel ads in the Right Column placementĬarousel ads can also be placed in the Right Column placement. You can add up to 10 products into your ad, and Facebook will choose the appropriate number of products to optimize the performance of the ad. Carousel ad optimizationĬarousel ad optimization allows Facebook to test and choose the best set of products to be shown to your customers. Note that the recommended specifications for different ad units can change depending on your campaign's Objective. To maximize the quality of your ads, we recommend that you follow Facebook's Ads Guide when uploading your creatives. Each product will have its own image, description and click target. Carousel ads enable businesses to showcase three to ten products within a single ad unit on desktop or mobile.
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